DJI Associate Marketing Manager

Responsibilities:

• Formulate holistic marketing strategy that is aligned with HQ, but also localized, to promote the DJI brand and products in Hong Kong

• Identify and execute integrated marketing programs that align with short- and long-term business needs which may include customer engagement campaigns, seasonal promotions, partnership events, etc.

• Plan and execute events such as customer workshops, New Pilot Experience programs and VIP / media product launches

• Support with translation and localization of PR editorial and campaign materials

• Monitor daily news relating to DJI’s HK business, competitors and industry and flag issues to HQ PR team

• Work with HQ social media team to develop content and copy for DJI HK’s Facebook page

• Conduct tracking and analysis to evaluate the effectiveness of each marketing initiative and how it ties back to the business goals

• Conduct market research to analyze local market trend, competitive analysis, consumer insights

Requirements:

– Marketing or Communications Degree with 4-7 years of professional experience in a marcom role or communications agency

– Strategic, analytical and creative problem solving skills

– Can-do attitude, agile and always ready to tackle any challenges

– Strong team leadership, can work independently and able to see things through from start to finish

– Excellent presentation, editorial / writing skills and interpersonal skills, proficiency in Cantonese, English & Mandarin

– Passionate about the latest technologies and how it impacts the world and our daily lives

– Understand content marketing and capable of storytelling / developing localized content, be it for social or traditional media

– Candidate with immediate availability are preferred