Coke drones,”Happiness from the Skies”

Coca-Cola Singapore and the Singapore Kindness Movement have deployed multirotors to deliver 2734 messages of thanks and a coke to workers high above city streets. A very well made advert from the people at Coke.

Guest workers make up a significant part of Singapore’s total workforce. They are often “invisible workers”, receiving little recognition for their labour. Yet, just like us, all it takes to bring a smile to their faces is a small gesture of appreciation. This March, Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring “Happiness from the Skies”, to show that a little kindness goes a long way to bring Singaporeans and guest workers closer.